Tag Archives: WellsFargo

Ed Terpening is the Vice President of Social Media Strategy at Wells Fargo. He joined the bank in 2006. In this interview Ed shares his thoughts on Social Media and offers insights into how Wells Fargo uses it. 1. What drove the adoption of social media at Wells Fargo and what is the strategy? First, [...]

When Ovum reported “Retail banks continue to resist social media”, they clearly were not talking about Wells Fargo. Instead, Wells Fargo is setting the social media bar for retail banks. This is a follow up to my response to the Ovum story. I started taking a closer look at the big US retail banks first [...]